The Household Consumption Decision of Staple Food Purchase in the Midst the Covid-19 Pandemic
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Date
2022-01-02Author
ZAINUDDIN, Ahmad
WIBOWO, Rudi
SUCIATI, Luh Putu
SETYAWATI, Intan Kartika
MAGHFIROH, Illia Seldon
IBANAH, Indah
RAHMAN, Rena Yunita
HANI, Evita Soliha
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Show full item recordAbstract
Covid-19 has brought surprising changes in the household
behavior pattern and decision-making process in
consuming food. Therefore, this study aimed to (1) identify
household consumption pattern and purchase behavior
due to the dynamics of supply shock during the Covid-19
pandemic and (2) analyze factors that influence household
consumption decisions on food purchase during the
Covid-19 pandemic. One hundred participants from
Kaliwates and Sumbersari District, Jember Regency, had
recruited by the cluster sampling technique. These
districts were purposively selected as the study locations.
Data were analyzed using logit analysis. Findings reported
that variable of price, income, age, and residence dummy
had significantly influenced the household consumption
decision on food purchase during the pandemic at the level
of=20%. Secure staple food stock is required, recalling the
evidence that no significant change in the food
consumption patterns documented in this study
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- LSP-Jurnal Ilmiah Dosen [7292]