| dc.contributor.author | NOVIASARI, Rifka Arinda | |
| dc.contributor.author | WULANDARI, Deasy | |
| dc.contributor.author | SURYANINGSIH, Ika Barokah | |
| dc.date.accessioned | 2023-02-27T07:00:03Z | |
| dc.date.available | 2023-02-27T07:00:03Z | |
| dc.date.issued | 2015-07-01 | |
| dc.identifier.uri | https://repository.unej.ac.id/xmlui/handle/123456789/112405 | |
| dc.description.abstract | The purpose ofthis study was to examine the effect of
institutional image and service quality on satisfaction and loyalty of
students of the Moch. Sroedji Jember University. A total of 144
students was used as the sample. The hypothesis were tested using
Structural Equation Modelling. Results show that institutional image
and service quality affect student satisfaction and loyalty significantly.
Customer satisfaction affects customer loyalty significantly | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | BISMA Jurnal Bisnis dan Manajemen | en_US |
| dc.subject | Institutional Image | en_US |
| dc.subject | Service Quality | en_US |
| dc.subject | Satisfaction | en_US |
| dc.subject | Loyalty | en_US |
| dc.title | Pengaruh Citra Institusi Dan Kualitas Layanan Terhadap Kepuasan Dan Loyalitas Mahasiswa Universitas Moch. Sroedji Jember | en_US |
| dc.type | Article | en_US |
