| dc.description.abstract | Besuki Raya is a former residency in East
Java in the East. This area is an area with a strong
traditional Islamic tradition. However, research is still
rare that explores their perceptions and knowledge,
especially the Millennial generation of halal products.
This research tries to explore the perceptions and
knowledge of the Millennial generation of halal
products in the Besuki Raya area. The research method
used quantitative with an explanatory approach,
primary data in the form of purposive sampling as
many as 108 respondents were collected from the
Besuki Raya millennial generation in various agencies.
The research analysis test used Multiple Linear
Regression Analysis. The results of the Data Analyst
Test show that the Millennial generation in Besuki Raya
have good knowledge of halal products. They
understand about halal certification, Halal labeling
and knowledge about halal products that are
consumed even though the level of religiosity is
different. There is a negative analysis result related to
perception, this low perception is influenced by the
dualism of religious elites in understanding sharia
compient products. | en_US |
