The Female Student Chases in E-Money in Indonesian Online Shopping; the Technology Acceptance Model (TAM) Approach
Date
2022-10-25Author
SUDARYANTO, Sudaryanto
ENDHIARTO, Tatok
HAIM, Anifatul
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Show full item recordAbstract
This study aims to determine the impact of using e-money on online
shopping by the Technology Acceptance Model (TAM) approach. The study
population was users of an online-transport application to implement to onlinepayment products. Samples were selected based on the purposive sampling method
by which the respondents must use and experience using online payment in their
shopping. Questionnaires were distributed towards 112 respondents by asking their
perception of using e-money and benefiting from online payment. Descriptive
statistical analysis profiling the population showed that most online users were
female students with limited monthly stipend costs. Multiple linear regressions have
been used to test hypotheses. Findings explain a positive influence on perceived
benefits, convenience and trust in using e-money in selected samples in Indonesia.
Good faith has derived from using E-money, with a higher perception of people
about trust an application. Further research advised a more in-depth study of gender
online shopping involvement phenomena.
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- LSP-Jurnal Ilmiah Dosen [7292]