Browsing Karya Deposit Ilmiah by Author "Handarweni, Kias Fitria"
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ANALISIS FAKTOR YANG MEMPENGARUHI KETIDAK PUSAN PELANGGAN DAN KEPUTUSAN PERPINDAHAN MEREK SABUN MANDI LIFEBUOY DI KOTA JEMBER
Handarweni, Kias Fitria; Halim, Abdul (2013-06-19)The purpose of this study examine the effect of independent variabels consisting of product, price, promotion, place, customer dissatisfaction and brand switching Lifebuoy soap brand in the town of Jember. The study ...