| dc.description.abstract | Introduction: Significant progress has been shown in the selling of cosmetic products. The
number of companies working in this industry increased from 153 in 2017 to 760 in 2018. The
National Agency of Drug and Food Control (NA-DFC) of Indonesia (BPOM) is authorised to
supervise circulating cosmetic products, including cosmetic advertisements. BPOM issues
regulations on Technical Guidelines for Supervision of Cosmetic Ads which are updated
regularly. Skincare products are the type of cosmetics that are advertised on social media.
Instagram is one of the most widely used social media platforms for the advertisement of
skincare products in Indonesia Objectives: To determine the regulatory compliance of
skincare product advertisements on Instagram. Method: The study was conducted by
collecting data online via Instagram from 30 November to 6 December 2020. All advertisements
of skincare products that were found in the most popular search menus and that were
uploaded in 2020 were used. A checklist of regulatory compliance based on recent regulation
was made as an instrument of study. Result: There were 135 samples of skincare product
advertisements. They consisted of cleansing (58 products), moisturiser (66 products), sun
protector (five products), and peeling (five products). The average regulatory compliance was
91.44%. Conclusion: The regulatory compliance of skincare product advertisements is close
to 100%. However, some points of assessment need improvement. | en_US |
