| dc.contributor.author | RAHAYU, Wicha Dewi | |
| dc.contributor.author | SUDARYANTO, Sudaryanto | |
| dc.contributor.author | YULISETIARINI, Diah | |
| dc.date.accessioned | 2021-12-14T01:04:53Z | |
| dc.date.available | 2021-12-14T01:04:53Z | |
| dc.date.issued | 2021-11-05 | |
| dc.identifier.issn | KODEPRODI810201#Manajemen | |
| dc.identifier.issn | NIDN0029076104 | |
| dc.identifier.uri | http://repository.unej.ac.id//handle/123456789/105531 | |
| dc.description.abstract | During the pandemic, the banking sector
experienced a very significant impact. Many
companies experienced a decline in revenue due to
the difficulty of finding new customers and the
difficulty of retaining customers so as not to
experience delays in Bank Mandiri credit card
payments. To overcome this problem, the
government is preparing the banking sector in a
"new era" or known as the new normal. Banking in
this case provides comfort and convenience for
customers so as not to lose customers and still be
able to retain customers in the era of the covid-19
pandemic. The sample in this study amounted to 200
respondents. The analysis technique used is SEM
(Structural Equation Modeling). The results showed
that price, trust through satisfaction with WOM | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | nternational Journal Of Creative and Innovative Research In All Studies | en_US |
| dc.subject | price effect | en_US |
| dc.subject | customer trust | en_US |
| dc.subject | satisfaction | en_US |
| dc.subject | word of mouth | en_US |
| dc.title | The Influence of Prices, Customer Trust Through Satisfaction of Word of Mouth (Wom) On Customers on Bank Mandiri Credit Card Products in the Era of the COVID-19 Pandemic | en_US |
| dc.type | Article | en_US |
