| dc.description.abstract | UNESCO designated Indonesian batik as a Masterpiece of the Oral and Intangible
Heritage of Humanity on October 2, 2009. Since then the Indonesian batik industry has grown
rapidly, including in Jember Regency, East Java, one of which is the Rolla batik home
industry. Jember Regency has a typical local batik with tobacco motifs. The research objective
was to examine the background of standing and dynamics of the Rolla batik home industry.
The research method uses historical methods, namely heuristics, verification, interpretation,
and historiography. Rolla batik home industry was established due to several factors, namely
to help neighbors; preserving and introducing batik; continue the family business in the form
of tobacco-patterned batik; increase family income; and visualizing Jember's identity in batik
cloth. Rolla batik home industry has a unique one product one design and the Jember Fashion
Carnaval mask batik motif. Industry dynamics that can be seen from capital, labor, equipment
and materials, manufacturing technology, production results, promotion and marketing,
reasons for purchasing products, consumer tastes, and product packaging. Rolla batik home
industry was established because of the socio-economic factors of society, culture, family,
family economy, and physical geography, while the dynamics were seen from its production,
distribution and consumption. | en_US |
