| dc.contributor.author | INDARTO, Erik Wahyu | |
| dc.contributor.author | SUROSO, Imam | |
| dc.contributor.author | SUDARYANTO, Sudaryanto | |
| dc.contributor.author | QOMARIYAH, Nurul | |
| dc.date.accessioned | 2021-06-03T03:17:33Z | |
| dc.date.available | 2021-06-03T03:17:33Z | |
| dc.date.issued | 2018-08-05 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/104761 | |
| dc.description.abstract | This study aims to determine the effect of product image and product attributes
on customer satisfaction and loyalty of CIMB Niaga Xtra savings at CIMB Niaga Situbondo.
The population in this study is the owner of the savings account of CIMB Niaga Xtra until
March 2017 with the number of customers reached 152 accounts. Sampling technique used
is a non-probability sampling technique that is by accidental sampling. Data analysis method
used is Structural Equation Modeling (SEM) analysis. The results showed that product
image, product attribute significantly influence customer satisfaction of Bank CIMB Niaga
Situbondo. The product image has no significant effect on customer loyalty of Bank CIMB
Niaga Situbondo. Product attribute significantly influences customer loyalty of Bank CIMB
Niaga Situbondo. Customer satisfaction has a significant effect on customer loyalty of
Bank CIMB Niaga Situbondo | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Journal of Applied Management (JAM) | en_US |
| dc.subject | product image | en_US |
| dc.subject | product attributes | en_US |
| dc.subject | customer satisfaction and customer loyalty | en_US |
| dc.title | The Effect of Brand Image and Product Attributes on Customer Satisfaction and Customer Loyalty | en_US |
| dc.type | Article | en_US |
| dc.identifier.kodeprodi | KODEPRODI0810201#Ekonomi Manajemen | |
| dc.identifier.nidn | NIDN0013105904 | |
| dc.identifier.nidn | NIDN0008046611 | |
