| dc.contributor.author | SUDARYANTO, Sudaryanto | |
| dc.contributor.author | HANIM, Anifatul | |
| dc.contributor.author | UTARI, Woro | |
| dc.date.accessioned | 2021-05-28T06:35:49Z | |
| dc.date.available | 2021-05-28T06:35:49Z | |
| dc.date.issued | 2020-09-10 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/104737 | |
| dc.description.abstract | This study aims to investigate consumer behaviour on repurchase
intention in the Basmalah ethnic Moslem store in Indonesia.
Researchers used Moderated Regression Analysis (MRA) to analyse
the data with the following results; (1) Brand Image is a significant
influence on customers’ Repurchase Intention, (2) Store Atmosphere
is a significant influence on customers’ Repurchase Intention before
employing a moderator, (3) online promotion is not a moderating
variable on strengthening the regression model and does not
influence customers’ repurchase intention. Research implies that
brand image and store atmosphere are essential factors in maintaining
and influencing customers’ repurchase intention. Moreover, online
promotion does not moderate customer repurchase intention in the
Moslem ethnic store in Indonesia | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Innovation, Creativity and Change | en_US |
| dc.subject | Brand Image | en_US |
| dc.subject | Store Atmosphere | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.subject | Online promotion | en_US |
| dc.subject | MRA | en_US |
| dc.subject | Moslem ethnic store | en_US |
| dc.title | Behaviour on Repurchase Intention in a Moslem Ethnic Store in Indonesia | en_US |
| dc.type | Article | en_US |
| dc.identifier.nidn | KODEPRODI0810201#Ekonomi Manajemen | |
| dc.identifier.nidn | NIDN0008046611 | |
| dc.identifier.nidn | NIDN0030076502 | |
