Ritual Sebagai Ekosistem Budaya: Inovasi Pertunjukan Berbasis Ekonomi Kreatif

Abstract

Ritus was one of ten objects for cultural advancement supposed to be potential as the basic of creative economy improvement. This article discussed the dynamic of yearly ritual “Bersih Desa” in the relation to creative economic. The ritual included Seblang, Ider Bumi, Kebo-Keboan, Keboan, Puter Kayun, Gelar Pitu, Petik Laut conducted as a sense of thankfulness for harvest, safety, and honor to the village ancestors. The ethnography method was done through observation, participation, and in-depth interview with the key-informant. The data were treated as cultural phenomenon in the relation to power relation. The dynamics and innovation of the ritual were to support the development of tourism, and it was benefit for improving society’s welfare. Thus, the improvement of ritual was related to government’s policy, and it became a potential optimization of society’s creative economic, socializing it, promoting, and marketing the product of local industry.