| dc.description.abstract | The present digital era is marked by the emergence of computer technology and
other technologies that support electronic access to information. Various digital media
that are connected to each other form a new media that is more compatible, easily and
quickly accessed, which is then called media convergence. During its development, this has
led to various changes in the mass media on how information is presented to the public.
In this regard, the television media is no exception, which has undergone several changes
due to media convergence. YouTube is a platform that is considered to be one of the most
compatible forms of media convergence with television characters. This research focuses
on how audiences or television viewers enjoy Indonesian television programs on the
YouTube platform, which is analyzed from the number of viewers to see the viewing
patterns and measure the impact of media convergence on television. The results of this
study can provide an up-to-date picture of how Indonesians watch television and what
steps have been taken by television stations in dealing with these impacts. | en_US |
