| dc.contributor.author | SURYANINGSIH, Ika Barokah | |
| dc.contributor.author | FARIDA, Lilik | |
| dc.contributor.author | REVANICA, Ovilia | |
| dc.contributor.author | MAWARDI, Ahmad Ahsin Kusuma | |
| dc.date.accessioned | 2020-09-17T03:49:50Z | |
| dc.date.available | 2020-09-17T03:49:50Z | |
| dc.date.issued | 2019-08-01 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/100991 | |
| dc.description.abstract | This study is aim to find out whether coupon sales promotion, online customer review and perceived enjoyment can influence the interest of
repurchasing in e-commerce Shopee. In this research, the population is e-commerce shopee consumers. The study used a purposive sampling
technique with the criteria of respondents who spend at least Rp. 90,000 twice. Distribution of questionnaires using the google docs link and getting as
many as 160 respondents. The analysis used in this study is multiple linear regression by using SPSS 24. The results of this study showed that coupon
sales promotion, online customer review and perceived enjoyment significantly influenced the interest of repurchase in e-commerce Shopee. In this
study, the most influential variable is perceived enjoyment. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, VOLUME 8, ISSUE 08, AUGUST 2019 | en_US |
| dc.subject | Coupon Sales Promotion | en_US |
| dc.subject | Online Customer Review | en_US |
| dc.subject | Perceived Enjoyment | en_US |
| dc.subject | Repurchase Intention | en_US |
| dc.title | The Effect of Coupon Sales Promotion, Online Customer Review and Perceived Enjoyment on Repurchase Intention in e-Commerce Shopee | en_US |
| dc.type | Article | en_US |
| dc.identifier.kodeprodi | KODEPRODI0810201#Manajemen | |
| dc.identifier.nidn | NIDN0025057805 | |
| dc.identifier.nidn | NIDN0028116309 | |
| dc.identifier.nidn | NIDN0006066310 | |
