| dc.contributor.author | SURYANINGSIH, Ika Barokah | |
| dc.contributor.author | NUGRAHA, Kristian Suhartadi Widi | |
| dc.contributor.author | ANGGITA, Reza May | |
| dc.date.accessioned | 2020-09-17T03:24:02Z | |
| dc.date.available | 2020-09-17T03:24:02Z | |
| dc.date.issued | 2020-06-01 | |
| dc.identifier.uri | http://repository.unej.ac.id/handle/123456789/100985 | |
| dc.description.abstract | Behavioral Intention is one way of keeping a destination to be
sustainable. Destination Personality is one crucial factor that influences Behavioral
Intention. The destination personality of a tourist attraction that is following the selfimage
congruity
of
visitors will lead to positive behavioral
intention. The subjects of this
research
are
all
visitors
of
Tanoker,
Ledokombo.
The
sample
in
this
study
was
137
respondents
and the method used was non-probability sampling with a purposive
sampling approach technique. This research analysis technique uses the Moderated Structural
Equation Modeling (MSEM) approach. The results of this study indicate
that destination personality, self-image congruity affect behavioral intention. Also, cultural
background
moderating
variables
play
a
role
in
strengthening
the
relationship
of
destination
personality,
and
self-image
congruity
towards
behavioral
intention.
However,
the
cultural
background
has
not
been
proven
significant
in
moderating
the
relationship
between
destination
personality
and
behavioral
intention. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Journal of Applied Management (JAM), Volume 18 Number 2, June 2020 | en_US |
| dc.subject | Destination Personality | en_US |
| dc.subject | Self Image Congruity | en_US |
| dc.subject | Behavioral Intention | en_US |
| dc.subject | Cultural Background | en_US |
| dc.title | Is Cultural Background Moderating the Destination Personality and Self Image Congruity Relationship of Behavioral Intention? | en_US |
| dc.type | Article | en_US |
| dc.identifier.kodeprodi | KODEPRODI0810201#Manajemen | |
| dc.identifier.nidn | NIDN0117098601 | |
| dc.identifier.nidn | NIDN0025057805 | |
