| dc.description.abstract | Small-Medium Enterprise (SME) Berkah Cinta Trenggalek (BCT) is a
that produces snacks in the form of crispy mushrooms with the brand
name of the “Jamur Mantan”, with the main sales in the Kediri regency.
Was established in 2017, so this SME can classified as a new home
industries and have faced some business competitors with similar snacks
produced. Therefore, it is important to created customer satisfaction by
improved quality of product. The purposed of this study is to know the
level consumer satisfaction crispy mushrooms, the indicators of each
product quality attribute that are considered important by consumers
for the quality improvement processed, the results of the analysis of
technical specifications that have high relevancy in the effort to
formulate recommendation for improving the quality of the crispy
mushrooms, formulate recommendation that can be used for the
processed of improving the quality of the crispy mushroom SME BCT.
The data analysis method used to measured the level customer
satisfaction is the Customer Satisfaction Indes (CSI), Importance
Performance Analysis (IPA) to determined the performance level of
each atribute, and Matrix Diagram to find out the relationship between
technical speafications of making crispy mushrooms and low
performance quality indicators. The results of this study was indicated
that level of customer satisfaction with crispy mushrooms from the CSI
method as 79,73%. The analysis used IPA obtained 5 quality atribute
indicators that performed low with hight customer expectation. So, this
5 indicators needed further analysis used the Matrix Diagram, the
results obtained showed 3 that the formulate recomendations that can
be used for the quality improvement. There are improving design
product by re-design products, lre-design for the right compositions to
produced flavor that tasty and consistent, and regulates the use of
cooking oil. | en_US |
