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dc.contributor.authorSURYANINGRAT, Ida Bagus
dc.contributor.authorAMILIA, Winda
dc.contributor.authorMAYASARI, Feby Rianti
dc.contributor.authorRUSDIANTO, Andrew Setiawan
dc.date.accessioned2020-09-08T05:22:55Z
dc.date.available2020-09-08T05:22:55Z
dc.date.issued2020-08-11
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/100928
dc.description.abstractPia edamame attracts consumers as a typical food of Jember Regency. However, its development involves a high level of competition because of various types and quality of similar products with competitive prices. It then improves the opportunities for consumers in selecting the product according to their expectations to meet the satisfaction. Pia edamame of Said's Roti (SR), therefore, needs to develop its product to achieve high competitiveness as a typical food of Jember. This study aims to know the consumers attributes requirements and strategies to improve the competitive predominance of pia edamame SR. One of the methods used to assess and interpret consumer expectation is Quality Function Deployment (QFD). Application of QFD in this research, in the context of the process of quality improvement of pia edamame SR, provides various important information regarding consumer expectations and requirement. The results show that the goal values of attributes for consumer demand on packaging and flavor variant of pia edamame SR have not met the target, thus require improvement. Besides, the value of benchmarking was lower than its two competitors on the several technical responses. Hence, pia edamame SR requires a planning of competitive strategies by improving packaging and increasing the flavor variant.en_US
dc.language.isoenen_US
dc.publisherIndustria: Jurnal Teknologi dan Manajemen Agroindustri, Volume 9 Issue 2: 109-118 (2020)en_US
dc.subjectpia edamameen_US
dc.subjectqualityen_US
dc.subjectQuality Function Deploymenten_US
dc.subjectStrategyen_US
dc.titleProduct Quality Analysis of Pia Edamame Using Quality Function Deployment Method (Analisis Mutu Produk Pia Edamame Menggunakan Metode Quality Function Deployment)en_US
dc.typeArticleen_US
dc.identifier.kodeprodiKODEPRODI1710101#Teknologi Hasil Pertanian
dc.identifier.nidnNIDN0022048201
dc.identifier.nidnNIDN0003087003
dc.identifier.nidnNIDN0024038306


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