The Effect of Market Orientation, Entrepreneurship Orientation, and Imitation Strategy on Competitive Advantage (Study on SME of Leather Bag and Suitcase in East Java)
Date
2018-03-26Metadata
Show full item recordAbstract
This study is intended to examine and analyze the effect of market orientation, entrepreneurship orientation,
and
imitation
strategy
on
the
competitive
advantage
of
SME
of
leather
bags
and
suitcases
in
East
Java.
The
study
population
is
all
members
of
515
people
of
SME
of
leather
bags
and
suitcases
in
East
Java.
The
locations
are spread in Sidoarjo, Mojokerto Mojokerto city, Magetan and Malang. The sample calculation uses
Slovin’s formula with the calculation result of 180 samples. The data are analyzed by using the Structural Equa-
tion Modeling with the help of AMOS 20 software. The results show that market orientation, entrepreneurship
orientation, and imitation strategy have a positive and significant impact on the competitive advantage of SME
of leather bags and suitcases in East Java. The higher the market orientation is, the stronger the entrepreneurship
orientation, and the better the imitation strategy are. Thus the competitive advantage of SME of leather
bags and suitcases in East Java is also higher.
Collections
- LSP-Jurnal Ilmiah Dosen [7301]