Harmony Sale Pricing Based on Kejawen Tradition Teaching of Panca Eka Lumaksana

Abstract

This study builds Kejawen tradition teaching of Panca Eka Lumaksana to determine harmony sale pricing. The approach uses teachings Kejawen where the value of a way of life Panca Eka Lumaksana used as an analytical tool. Data is collected through participant observation. Research results show that concept of sale pricing is not only based on measurable economic value (material) but also immeasurable economic values (immaterial). Non-economic value is behavior based on above approach.