Customer Repurchase Intention and Satisfaction in Online Shopping

Abstract

The objective of this study was to analyze the significant effect of price, service quality and product quality on customer repurchase intention and satisfaction in online shopping at the state universities students in East Java Province. This study used purposive sampling method with the sample consisted of 184 respondents. Structural Equation Model (SEM) was used as the analysis method. Results showed that price and service quality had significant effect on customer repurchase intention. Product quality and service quality had significant effect on customer satisfaction. But, product quality had no significant effect on customer repurchase intention and price had no significant effect on customer satisfaction in online shopping.