Uji Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan TV Berbayar Indovision

Abstract

Experiment of the influence of quality service on customers satisfaction and loyalty in a pay TV Indovision branch of Jember is intended to (1) test quality influence services to the customers satisfaction (2) test quality influence services to customers loyalty (3) test the influence of customers satisfaction to their loyalty. The Population in this study is all customers in a pay TV Indovision brach of Jember, mean while the target of this study is exhaustive and active users of Indovision's service.