Browsing LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah) by Author "Dimyati, Mohamad"
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Customer trust as mediator in the creation of customer relationship intention
Dimyati, Mohamad; Subagio, N. Ari (2018-03-28)As in all service industries, banks need to be able to provide their customers with personalized services in order to ensure that they build and maintain long-term relationships which are mutually beneficial. As such, ... -
The Effect of Market Orientation, Branding, and Organization Performance on Small-Scale Businesses of Biotechnology-Based Products in Jember
Wahyudi, Edy; Wicaksono, Galih; Dimyati, Mohamad; Riawati, Nian (Index Copernicus International: The International Seminar Series on Regional Dynamics, 04-05 Desember 2018, 2018-12-04)This study aims to determine market orientation, branding, and organizational performance in small businesses that produce biotechnology-based products in Jember. The object of this research is small businesses that ... -
Impact of Service Quality, Price, and Brand on Loyalty with the mediation of Customer Satisfaction on Pos Ekspres in East Java
Dimyati, Mohamad; Subagio, N. Ari (2016-08-25)The study examines the effect of service quality, price, brand image on customer satisfaction. This study also investigates the effect of loyalty, customer satisfaction on customer loyalty. The population is the customers ... -
Improving Customer Loyalty Based on Relationship and Service Quality on Networked Store Customer
Dimyati, Mohamad; Subagio, N. Ari (2019-04-09)The research objectives of this study is to examine: (i) the influence of service quality on relationship quality and customer loyalty; (ii) the influence of relationship quality on customer loyalty; and (iii) the ... -
The Influence of Customer Relationship Marketing and Price on Satisfaction and Loyalty Base among Pt. Energi Putra Hari Consumers in Lumajang
Kara, Gilang Bagas; Yulisetiarini, Diah; Dimyati, Mohamad (2018-04-03)The purpose of this study is to analyze the influence of customer relationship marketing and price on customer satisfaction and loyalty PT, ENERGI PUTRA HARI Lumajang. The population in this research is the consumer of ... -
KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI
Dimyati, Mohamad (2017-04-25)Penelitian ini bertujuan menguji pengaruh relationship marketing terhadap kepuasan pasien, relationship marketing terhadap loyalitas pasien kepuasan pasien terhadap loyalitas pasien, membandingkan pengaruh relationship ... -
Marketing Model dan Potensi Inovasi Usaha Kecil (Kajian Empiris pada Produk Bioteknologi di Jawa Timur)
Dimyati, Mohamad; Wahyudi, Edy; Wicaksono, Galih; Riawati, Nian (2019-04-09)Pembahasan meteri dalam buku ini, memfokuskan pada pembahasan mengenai hasil penelitian berkaitan dengan marketing model dan potensi inovasi usaha kecil pada bidang usaha produk bioteknologi. Pembuatan buku ini ... -
Marketing Model dan Potensi Inovasi Usaha Kecil - Kajian Empiris pada Produk Bioteknologi di Jawa Timur
Dimyati, Mohamad (2019-05-06) -
Model Pemasaran dan Potensi Inovasi Usaha Kecil Produk Bioteknologi di Provinsi Jawa Timur
Wahyudi, Edy; Wicaksono, Galih; Dimyati, Mohamad; Riawati, Nian (FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi, VOLUME 21 (1) JANUARI 2019, 2019-01-02)Penelitian ini bertujuan untuk menemukan model pemasaran dan potensi inovasi usaha kecil khusus untuk produk bioteknologi. Sampel penelitian yaitu wilayah koridor pembangunan Timur di Provinsi Jawa Timur yang menitikberatkan ... -
MODEL STRUKTURAL PENGARUH ATRIBUT PRODUK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PRODUK PON’S
Dimyati, Mohamad (2013-06-19)The study aimed to examine the influences of: product atribute on customer satisfaction, product atribute on customer loyalty, customer satisfaction on customer loyalty. The population of the study was all womens that ... -
Model Struktural Service Quality terhadap Relationship Quality dan Loyalitas Pelanggan Bengkel Yamaha di Kota Jember
Dimyati, Mohamad (2018-10-26)This study aims to examine the effect of (1) service quality on relationship quality, (2) service quality to customer loyalty, and (3) relationship quality on customer loyalty. Analysis technique using structural equation ... -
Pemetaan Profil Kewirausahaan Pelaku Usaha Kecil Berbasis Hawkin and Turla Method
Dimyati, Mohamad; Fathorrazi, Mohammad (2018-10-26)Tujuan penelitian ini adalah untuk menganalisis peta profil kewirausahaan pelaku (manajer) usaha kecil di kabupaten Jember berdasarkan indikator dari Hawkin and Turla yaitu kepribadian, keahlian komunikasi, keahlian mengelola ... -
PENDEKATAN HAYATI: Strategi Pemasaran untuk Menghadapi Persaingan yang Dinamis
Dimyati, Mohamad (2018-03-20)Pemasaran merupakan salah satu fungsi di dalam fungsi bisnis perusahaan. Pemasaran memegang peranan yang sangat penting mengingat fungsi pemasaran merupakan ujung tombak perusahaan dalam proses penyampaian produk atau ... -
Pengaruh Variabel Iklan di Televisi terhadap Kepuasan dan Loyalitas Nasabah (Kasus pada Tabungan Simpedes BRI Cabang Jember)
Dimyati, Mohamad (2018-10-29)Tujuan penelitian ini untuk menguji variabel iklan yang meliputi: pengaruh perhatian nasabah pada iklan, pemahaman nasabah pada iklan, respon kognitif nasabah pada iklan, respon efektif pada iklan dan sikap nasabah pada ... -
PERSEPSI KONSUMEN TERHADAP BAURAN RITEL TRADISIONAL DAN MODERN DI KOTA JEMBER
Dimyati, Mohamad (2015-11-30)The purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant differences in consumer perceptions ... -
Persepsi Konsumen terhadap Bauran Ritel Tradisional dan Ritel Modern di Kota Jember
Dimyati, Mohamad (2018-10-26)The purpose of this study is to investigate consumer perceptions of the retail mix of traditional and modern retail in Jember city and to determine the presence or absence of significant difference in consumer perceptions ... -
Psycological Factor Confirmatory Model on Tooth Paste Buying Decision in Face ASEAN ECONOMIC COMMUNITY 2015
Dimyati, Mohamad; Lestari, Puji (2018-10-29)The objective of the research was tested the effect of psychological factor of consumer that consisted of consumer motivation, consumer personality, consumer perception, consumer attitude, and consumer learning on consumer ... -
Purchase Decision as a Distribution and Promotion Mediator Building Satisfaction of Customers of SGM Milk Products in Surabaya City
Siswanto, Arie; Dimyati, Mohamad; Sumani, Sumani (2019-04-09)The city of Surabaya is the second largest city in Indonesia. The community is dynamic with the many mothers who become workers and must leave their children. In fulfilling nutritional needs for their children, there are ... -
THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING MARKETING COMMUNICATION EFFECT ON CUSTOMER LOYALTY
Dimyati, Mohamad (2015-11-30)This study aims to test the effect of a) marketing communication on customer satisfaction; b) marketing communication on customer loyalty; c) customer satisfaction on customer loyalty; and d) to identify the role of ... -
A THEORITICAL EFFECT TEST OF THE BANKING SERVICE QUALITY DIMENSION ON CUSTOMER SATISFACTION
Dimyati, Mohamad (2016-06-23)This study aims to test the effects of Banking Service Quality (BSQ) dimensions, namely Effectiveness and Assurance, Access, Price, Tangible, Service Portfolio, and Reliability, on customer satisfaction. The study is a ...