The Influence of Prices, Customer Trust Through Satisfaction of Word of Mouth (Wom) On Customers on Bank Mandiri Credit Card Products in the Era of the COVID-19 Pandemic

Abstract

During the pandemic, the banking sector experienced a very significant impact. Many companies experienced a decline in revenue due to the difficulty of finding new customers and the difficulty of retaining customers so as not to experience delays in Bank Mandiri credit card payments. To overcome this problem, the government is preparing the banking sector in a "new era" or known as the new normal. Banking in this case provides comfort and convenience for customers so as not to lose customers and still be able to retain customers in the era of the covid-19 pandemic. The sample in this study amounted to 200 respondents. The analysis technique used is SEM (Structural Equation Modeling). The results showed that price, trust through satisfaction with WOM