Analytical Investigation of the Customers Satisfaction on Higher Education

Abstract

This study aims to determine the effect of: (1) physical environment on consumer satisfaction, (2) service quality on customer satisfaction, (3) price on customer satisfaction. The research approach used in this research is quantitative research. The population in this study are college students. The sample in this study amounted to 220 respondents who were drawn from college students. In connection with the use of a confirmatory regression model with the Analysis of Moment Structure (AMOS) 5 program package, the size of the sample size has a very important role in the interpretation of SEM results. The test results show that physical environment variables significantly influence college student satisfaction. Service quality variables significantly influence college student satisfaction. Price variable has a significant effect on college student satisfaction.