ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS JASA PADA OBYEK WISATA PANTAI PASIR PUTIH DI KABUPATEN SITUBONDO

Abstract

This observation aimed to describe the satisfaction level of customer toward the quality of services in the pasir putih BeachnResort in Situbondo. Based on the problems to discuss, the observation is design in descriptive observation with the tourists that pay a visit in Pasir Putih Beach Resort in Situbondo as the object of observation. The data in the observation collected by using questioner, Interview, and observation which was administered to the tourists and the officers of the interrelated instance, The variables about the services quality of Pasir Putih Beach Resort in Situbondo which being observed and give influences toward the satisfaction level of customer are tangibles, reliability, responsiveness, assurance and empathy. The measurement of services quality is done by giving four questions to each variabel, with the ordinal scale 1-4, The result of measurement of services in the satisfaction level of customer toward quality of services in the Pasir Putih Beach Resort in Situbondo.