Analisis Pemasaran Beras Organik di Kabupaten Bondowoso (Market Analysis of Organic Rice in Bondowoso)

Abstract

Organic rice in Bondowoso is produced by organic rice farmer in Lombok Kulon Village, Wonosari Sub-district, Bondowoso Regency and is the only pilot area of organic rice farming in Bondowoso Regency that already has certification from Certified Organic Farming Institution Seloliman (LeSOS). Organic rice is marketed in Bondowoso District and outside Bondowoso District. The aims of this research are (1) the structure of the organic rice market in Bondowoso District; (2) organic rice market behavior in Bondowoso Regency. The research location was determined purposively (Purposive Method) in Lombok Kulon Village, Wonosari Sub-district, Bondowoso District. Sampling using snowball sampling technique. The data used are primary and secondary data analyzed by using descriptive and quantitative analysis (1) market share analysis, CR4 (Concentration Ratio for the Biggest Four) calculation, HHI analysis, Minimum Efficient Scale (MES) to know market structure of rice organic; (2) descriptive analysis of pricing system, collaboration and vertical integration analysis using Ravallion Model to know the behavior of organic rice market.