Analysis of Intellectual Capital Competitive Advantage Concept in Cocoa Industry In Jember

Abstract

Cocoa is one of the mainstay commodities that has a significant role for the national economy, especially as a provider of employment, sources of income and foreign exchange. The government needs to encourage the establishment of cocoa industry and efficient marketing. The development of the downstream industry includes the development of small and medium enterprises (SMEs) in the field of chocolate processing. SMEs who want to grow and develop in conditions of intense competition when the core must have a competitive advantage. Intellectual capital is intellectual material that has been formalized, captured, and utilized to produce assets of higher value of cocoa product.The population of the research is the cacao industry employees in Jember. The number of samples was 110 respondents through purposive sampling method.The data analysis method used to test the hypothesis is structural equation modeling (SEM). All hypotheses proved to have an effect on each dependent variable.