The Quadruple Helix Model: Enhancing Innovative Performance Of Indonesian Creative Industry

Abstract

The creative industry in Indonesia has contributed positively to the national economic growth. Creative industry grows from the creativity and innovation performance of the business actors. The challenge of creative industry is how to completely understand the creative and innovative processes in business management. Therefore, it requires an approach that combines the synergy between academicians, entrepreneurs, government, and society in a quadruple helix model. The objective of this research is to develop a creativity model through a quadruple helix model in improving innovation performance of the creative industry.