Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/84901
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMaruta, I.G.N. Anom-
dc.contributor.authorSularso, Raden Andi-
dc.contributor.authorSusanti, Nanis-
dc.date.accessioned2018-03-26T05:16:14Z-
dc.date.available2018-03-26T05:16:14Z-
dc.date.issued2018-03-26-
dc.identifier.issn2319-801X-
dc.identifier.urihttp://repository.unej.ac.id/handle/123456789/84901-
dc.descriptionInternational Journal of Business and Management Invention, Volume 6 Issue 7 || July 2017en_US
dc.description.abstractThis study is intended to examine and analyze the effect of market orientation, entrepreneurship orientation, and imitation strategy on the competitive advantage of SME of leather bags and suitcases in East Java. The study population is all members of 515 people of SME of leather bags and suitcases in East Java. The locations are spread in Sidoarjo, Mojokerto Mojokerto city, Magetan and Malang. The sample calculation uses Slovin’s formula with the calculation result of 180 samples. The data are analyzed by using the Structural Equa- tion Modeling with the help of AMOS 20 software. The results show that market orientation, entrepreneurship orientation, and imitation strategy have a positive and significant impact on the competitive advantage of SME of leather bags and suitcases in East Java. The higher the market orientation is, the stronger the entrepreneurship orientation, and the better the imitation strategy are. Thus the competitive advantage of SME of leather bags and suitcases in East Java is also higher.en_US
dc.language.isoenen_US
dc.subjectmarket orientationen_US
dc.subjectentrepreneurship orientationen_US
dc.subjectimitation strategyen_US
dc.subjectcompetitive advantageen_US
dc.titleThe Effect of Market Orientation, Entrepreneurship Orientation, and Imitation Strategy on Competitive Advantage (Study on SME of Leather Bag and Suitcase in East Java)en_US
dc.typeArticleen_US
Appears in Collections:LSP-Jurnal Ilmiah Dosen

Files in This Item:
File Description SizeFormat 
F. EB_Jurnal_Andi S_The Effect of Market.pdf740.22 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.