Implementation of Public Relations at Indonesian Railway Company in Jember

Abstract

This study aims to describe the implementation of public relations at Limited Indonesian Railway Company in Jember in a two-way of communicating between the company and its public and publicity policies and corporate activities to provide social effects in the community. This research uses qualitative paradigm. Data collection through interviews, passive observation, some news options in the mass media and documentation. Data validity uses source triangulation, consistency, expansion of participation and examination by peers. Data were analyzed by domain and taxonomic analysis. The findings show that Limited Indonesian Railway Company in Jember communicated the company with its historical audience and coincided with certain moments with public relations: press release, press call, and press interview techniques. Public communications in the form of novel and product clarification with press release and press call/interview techniques to media workers, meanwhile, persuasive communication is done for the dissemination of promo provided by the company with press release technique to media workers. Activities presented to impact social change, attitude change, opinion change, and behavioral changes to the general public as well as train customers.