Community Development Model: The Case Study of Corporate Social Responsibility (Csr) Implementation at Pt Perkebunan Nusantara X Jember

Abstract

Indonesia’s state-owned entreprises (SOE; Badan Usaha Milik Negara–BUMN) are required to participate in the corporates social responsibility (CSR) activities through community development (CD) to the Partnership and Environmental Development Programs, such as in the regulation of SOE’s Ministry No.Per-09/MBU/07/2015. The programs are implemented as corporate social responsibility to increase the wealthy of community through social economic and environmental developments. PTPN X Jember implemented the programs in Kertosari and SumberPakem villages. The purpose of this research is to describe the implementation of PKBL (Program KemitraandanBinaLingkungan) by PTPN X Jember in these villages even by promotor and obstacle factors in that implemented. The type of research is descriptif with qualitative approach. The location of this research used purposive area at PTPN X Jember. The subject of this research is head and staff of HRD PTPN X Jember, business partner, and community of Kertosari villages. Methods of data collection in this study were interviews, observation, and documentation. Methods of data analysis were data reduction, data providence, and conclusion. The data validity is tested by triangulation method. The method of community development is Participatory Rapid Appraisal. Based on the results of data analysis showed that PTPN X Jember already implemented of which partnership program give loan of capital to community whose micro business with administration expense 6% each years.The implementation of the partnership has been the right on the terget and goals. It can be seen the progress of business partners, so that they can survive until today. However, one of the obstacle in this partnership program is some partners who has bad credit. Environmental development program consist of some sectors, like social religion activities, repaired of public facilities, and education funding. The program has been implementing targeted. However, the lack of socialization company to the public about that caused contribution of community was low.