Implementation of QFD in Food Supply Chain Management: A Case of Processed Cassava Product in Indonesia

Abstract

Processed cassava products are common agroindustrial products in Indonesia food market. Low of product improvement is still common problem faced by cassava food producers. Evaluation of this product is strongly needed to improve quality of processed cassava products. Recently, evaluation of consumer expectation is required to be conducted to improve product quality and to answer consumer expectation as well. The objectives of this study was to evaluate the consumer’s needs as a basic to reach a sustain supply chain in processed cassava product. In this study, Quality Function Deployment (QFD) method was implemented to evaluate consumer expectation and to develop a sustainable supply chain of processed cassava products. Information were gathered from many resources such as suppliers, outlet owners, producers, workers, processing operators and marketing staff from four famous processed cassava production units. Based on House of Quality (HOQ) the results of this study showed that 4 attributes from consumers were taste, colour, smell and texture which were answered by nine technical responses. These results would be a basic term of sustainable of supply chain in processed cassava products. In term of supply chain, production execution and quality control as processing activities have strong correlation to all items of technical response, followed by capacity planning and production and inventory control, and also raw material procurement activities.