Dragon Fruit Agribusiness Investment in Jember District, Indonesia

Abstract

The development of the dragon fruit plant (dragon fruit) in Indonesia can be designed as a source of new growth in the national economy, because it will add value to farmers (producers) and industrial users (consumers). In Indonesia an increase in national fruit production is still very possible, with the use of seed (varieties) and the application of technological innovation. Based on the description above, the problems in the farming of dragon fruits in Jember, Indonesia is related to the efficiency of use of the means of production and the cost of production, farming profit, the feasibility of farming, as well as the efficient use of production factors from farming and marketing that are running in Jember, Indonesia. This study aims to determine the implementation of the system of farming carried out by the dragon fruit farmers. The data in this study are primary and secondary data. The data is taken from dragon fruit farms in Jember during the 2014 planting season. The method used in this research is the descriptive method, a method in researching the status of a group of people, an object, a set of conditions, a system of thoughts or a class of events in the present time. The goal is to create a systematic, factual and accurate description based on facts and thethe relationship between the phenomena investigated. The results showed that the dragon fruit farming and cultivaiton in the area of research is very profitable and feasible to be developed. The estimated efficiency test results indicated that the use of the production factors of the land area, the amount of manure, the amount of inorganic fertilizer, and the amount of liquid fertilizer in the farming of dragon fruit is not yet efficient, while the use of the seedlings as a production factor is inefficient. Production factors such as the frequency of watering and dummy variables (fields and orchards) are known to affect dragon fruit production insignificantly. Technical problems are basically related to funding and the lack of experience of farmers in the cultivation of patchouli, while the non-technical problems include a lack of capital and fluctuative commodity expectations.