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https://repository.unej.ac.id/xmlui/handle/123456789/68419| Title: | Pengaruh Variabel-variabel bauran pemasaran terhadap keputusan dalam membeli rokok Dji Sam Soe Kretek PT. HM Sampoerna, Tbk |
| Authors: | Nurhardjo, Budi Dimyati, moch A, Roni Andrias Silva |
| Keywords: | Pengaruh pemasaran membeli rokok |
| Issue Date: | 22-Dec-2015 |
| Abstract: | Hasil analisis regresi linier berganda menunjukkan bahwa produk (X1), harga (X2), distribusi (X3), promosi (X4) secara simultan berpengaruh secara signifikan terhadap keputusan konsumen dalam membeli rokok Dji Sam Soe Kretek |
| URI: | http://repository.unej.ac.id/handle/123456789/68419 |
| Appears in Collections: | UT-Faculty of Economic and Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| roni andrias silva a 990810291418.pdf | 89.36 MB | Adobe PDF | View/Open |
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