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https://repository.unej.ac.id/xmlui/handle/123456789/64580| Title: | PENGUKURAN EKUITAS MEREK (BRAND EQUITY) TERHADAP PRODUK TELEPON SELULER MEREK NOKIA DAN SIEMENS DI KALANGAN MAHASISWA FAKULTAS EKONOMI UNIVERSITAS JEMBER |
| Authors: | SOEGIHARTO WULANDARI, Deasy KURNIAWAN, Hendry |
| Keywords: | Telepon Seluler |
| Issue Date: | 16-Nov-2015 |
| Abstract: | Merek yang mampu menduduki top of mind dengan persentase 72% adalah Nokia, sedangkan pada tingkatan brand recall merek siemens memiliki nilai lebih besar yaitu 78%. |
| URI: | http://repository.unej.ac.id/handle/123456789/64580 |
| Appears in Collections: | UT-Faculty of Economic and Business |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Hendry Kurniawan 000810201143.pdf | 11.84 MB | Adobe PDF | View/Open |
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