ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS LAYANAN JASA REKREASAI PANTAI WATUDODOL DI KABUPATEN BANYUWANGI

Abstract

Consumer satisfaction over the quality of services Dodoo Watu Beach attractions in Banyuwangi has terpenuhi.Hal it showed the presence of gratification which has been obtained by visitors . It is the show by the results of the performance scores > balanced the interests of visitors . Based on existing indicators at each position indicator on the Cartesian diagram , as follows : ( a) the indicators are in quadrant A should be a top priority and must be conducted in accordance with the interests of visitors , there are indicators on the variable responsiveness ie how busy the beach operators willing to help visitors ; ( b ) the indicators are in quadrant B are indicators that its implementation should be maintained , because it is already satisfying visitors and is in conformity with the interests of visitors , while the indicator - indicator is the condition of comfort , attitude coastal managers , how managers beach in explaining to visitors , (c ) the indicators are in quadrant C are the indicators that are considered less important by the visitors , and visitors rate the quality of service for granted. The indicators included in this quadrant is the appearance of the managers of the beach , beach penglola attention individually , provide a service that is not discriminating visitors , and ( d ) the indicators are in quadrant D is an indicator that is considered less important by visitors and perceived implementation excessive . Indicators contained in these squares is the provision of services in accordance with the promised