Analisis Rantai Pasok (Supply Chain) Pengembangan Agroindustri Abon Ikan Lele DI Kabupaten Jember

Abstract

Shredded catfish is one of the leading agroindustrial products that has the potential to be developed in Jember Regency. Shredded catfish is an alternative processed fish product that has many enthusiasts and is easily marketed. The shredded catfish processing business has great prospects because catfish meat is easy to find and people are starting to consume fish instead of red meat such as beef. The potential for agroindustrial product development in the fisheries sector is supported by the high production of catfish in Jember Regency. This study aims to identify the supply chain structure, analyze the role of supply chain actors, determine the most dominant supply chain actors, and formulate a supply chain development strategy for shredded catfish agro-industry in Jember Regency. The methods used in this research are Interpretative Structural Modeling (ISM) and Analytical Hierarchy Process (AHP). The results showed that the supply chain structure of shredded catfish involves three main members, namely catfish suppliers, shredded catfish producers, and consumers. Catfish suppliers provide quality raw materials, producers process raw materials into ready-to-consume products, producers also act as distributors who manage logistics and distribution, producers also act as retailers who sell products to consumers, and consumers create market demand. In the shredded catfish supply chain, the most dominant actor is the consumer. Consumers drive demand and determine the success of the product in the market. Developing new markets through digital marketing by utilizing social media is the most optimal and dominant catfish shredded supply chain development strategy because it has the highest priority.