Menabung Kopi: Unique Ways of Gucialit Coffee Farmers, Lumajang, East Java, Indonesia to Get Premium Prices

Abstract

This study highlights the efforts of a small group of individuals in Gucialit, Lumajang Regency, East Java, Indonesia, who are conscious of the need to get superior coffee goods. This study employs historical approaches to provide a more complete view of how to create coffee items at premium prices. The research results provide information that the selling price of premium coffee products is obtained by "Menabung Kopi". A young man from Gucialit Village named Rifqi Zulkarnain Masruri had an idea to help coffee farmers so that the selling value of their coffee products was high by “Menabung Kopi”. “Menabung Kopi” is saving coffee as savings while maintaining its quality so that it is not affected by market prices or damage during storage. He is responsible for managing “Menabung Kopi” by selling and processing it through his coffee business called "Bale Kopi Gucialit". The coffee savers can withdraw their coffee savings in the form of money they need at any time.