Strategi Kombinasi Produk Guna Maksimalisasi Pada UMKM Bedhag Kopi Story Jember

Abstract

Intense business competition compels entrepreneurs to continuously innovate and adapt their strategies for effectiveness and resilience. Beside upholding product quality to meet market demands, companies prioritize profit maximization by considering production quality, consumer needs, and resource and capital constraints. With effective production management, companies aim to achieve optimal production combinations and maximal profits.

Bedhag Kopi Story Jember, a local coffee microenterprise in Jember District, offers Robusta, Arabica, and Liberica coffees in 100g and 1000g packaging. Resource allocation in production is directly determined by the enterprise’s leadership, overlooking constraints and sales data. To attain optimal production combinations, this study employs simplex linear programming analysis using QM for Windows V5 software, considering resource limitations, and forecasting sales using the least square method with historical sales data. Analysis result indicate a potential production profit of Rp 29,080,500 with predefined production details.

The difference between simplex linear programming and least square forecasting highlights the former’s superiority in considering resource constraints such as raw material capacity, machine capacity, labor costs, operational expenses, and marketing expenses, thus generating more efficient and optimal solutions.