Pemetaan Varian Roti Jumbo Studio Kewirausahaan FTP UNEJ dengan metode SMART (Simple Multi Attribute Rating Technique)

Abstract

Bread is a food made from wheat flour which is mixed with bread yeast and baked. In increasing the bakery business, it is necessary to apply the right strategy in order to obtain a larger market share. UNEJ FTP Entrepreneurship Studio requires the right actions to increase the amount of production and the number of customers by using the right strategy in the face of high competition to get customers. Each attribute has a weight that describes how important an attribute is when compared to other attributes. Using primary data from interviews, questionnaires and hedonic tests with a total of 85 respondents in order to obtain the desired data. Each attribute value obtained is then given a value on a scale of 0 to 1 to facilitate weighting as well as alternative ranking. The best analysis is transparent so that this method provides a high understanding of the problem and can be accepted by decision makers. The SMART weighting uses a scale of 0 to 1, making it easier to calculate and compare values for each alternative. shows the final value as well as the ranking of each alternative. In the ranking table, the first rank with the highest value is alternative 16. with a final score of 0.736, and rank 5 with a final score of 0.715 occupied by the sausage bread variant.