Initiation of implementation of covid-19 tough workers and digital marketing expansion in sticker cutting business in Seduri Village, Mojokerto

Abstract

The Covid-19 pandemic that has occurred recently has had a considerable impact on the economic activities of the community in general. As with the Dheary Sicker Company, there are various problems due to the Covid-19 pandemic, besides their declining income, there is also a lack of concern for prevention regarding Covid-19. This is a background for holding education regarding the application of health protocols in the workplace because at work many people go in and out to carry out economic activities. The method used in dealing with these problems is the Back To Village Thematic Community Service Program at the University of Jember with an Education work program regarding Health Protocol rules in the workplace such as mandatory use of masks, washing hands, and maintaining a safe distance. In addition, to expand market share in the sticker cutting business so that it continues to exist in the midst of the covid pandemic, including by conducting online promotions using digital sites such as Whatsapps, Facebook, Shopee and so on to market their products. Next is about training on product labeling and the last is performance evaluation. It is hoped that the impact of this KKN activity on entrepreneurs or the community can establish good relationships and continue to work together in business relations and social activities so that the results of this back to village KKN activity can be sustainable for future generations.