Informal Sector Income Increase Strategy in Papuma Beach Wisata Area, Jember District Based On Social Economy and Innovation

Abstract

The purpose of this study is to analyze the in-depth problems faced by the informal sector in the Papuma Beach tourism area, as well as to develop a strategy for increasing income based on socio-economic and innovation. The focus of this research is the informal sector located in the tourist area of Papuma Beach in Jember Regency. This research uses a mixed method approach, which is a combination of quantitative descriptive methods. The quantitative method used is the SWOT analysis. Problems faced by the informal sector at Papuma Beach. The merchandise offered is less varied from time to time. Only a small proportion of traders always innovate so that their merchandise is liked by consumers. Capital problems are also still an obstacle to developing a business. During the Covid 19 pandemic Papuma Beach was closed for eight months. Traders cannot sell, they survive by selling at home with a modest turnover. The strategy of the informal sector to obtain capital loans from banks is through a simple accounting process in order to make financial reports a major requirement. It is very important for the informal sector to make simple but periodic innovations so that customers do not get bored and their sales increase