Strategies to Increase Informal Sector Income in the Teluk Love Beach Tourism Area Based on Eco Tourism

Abstract

Teluk Love is a tourist attraction located in the Payangan Beach area, Sumberejo Village, Ambulu District, Jember Regency. This tourist attraction has the advantage of a very beautiful panorama and adequate facilities initiated by local residents. However, after the Covid-19 pandemic, the number of visits has decreased significantly so that solutions are needed that can be developed during the Covid-19 pandemic. The purpose of this research, namely (1) analyzing the internal and external potential of Teluk Love (2) analyzing using SWOT analysis (Strength, Weakness, Opportunity, and Threats) (3) strategies to improve human resources around Teluk Love (4) strategies Teluk Love tourism development. The results showed that Teluk Love has internal and external supporting potential that can be developed using a SWOT analysis. The results of the analysis show strategies that can be done to improve the surrounding human resources and strategies in developing Teluk Love. Efforts to improve human resources around Teluk Love can be carried out by a strategy, namely soft skills training and organizational training. To develop Teluk Love tourism in terms of tourist management, managers can carry out various strategies, namely emphasizing health protocols, educational tours of waste management as souvenirs, and creating social media accounts and websites to promote Teluk Love