The Influence of Corporate Image and Service Quality on Customer Loyalty through Customer Satisfaction as an Intervening Variable in the Physiotherapy Poly Rs. Bhakti Husada

Abstract

Indonesia is known as a developing country that is very concerned about health factors at this time. This condition causes intense competition in the world of health. Customer Loyalty is the most important component for the company's marketing strategy, so the marketing strategy must be implemented properly through Corporate Image and Service Quality components mediated by Customer Satisfaction in phisiotherapy poly at the Rs. Bhakti Husada. However, there are some things do not indicate the success and marketing power of phisiotherapy poly products. Rs. Bhakti Husada tries to measure Customer Satisfaction as an intervention. Determination of this strategy can increase customer loyalty service products. RS. Bhakti Husada will be better than other hospital service products. The current strength of Customer Satisfaction is expected to be able to use the Physiotherapy Poly Rs. Bhakti Husada as a tool to win the competition in the hospital services market in Indonesia.