The Female Student Chases in E-Money in Indonesian Online Shopping; the Technology Acceptance Model (TAM) Approach

Abstract

This study aims to determine the impact of using e-money on online shopping by the Technology Acceptance Model (TAM) approach. The study population was users of an online-transport application to implement to onlinepayment products. Samples were selected based on the purposive sampling method by which the respondents must use and experience using online payment in their shopping. Questionnaires were distributed towards 112 respondents by asking their perception of using e-money and benefiting from online payment. Descriptive statistical analysis profiling the population showed that most online users were female students with limited monthly stipend costs. Multiple linear regressions have been used to test hypotheses. Findings explain a positive influence on perceived benefits, convenience and trust in using e-money in selected samples in Indonesia. Good faith has derived from using E-money, with a higher perception of people about trust an application. Further research advised a more in-depth study of gender online shopping involvement phenomena.