Strategic Planning for Sustainable Economic Recovery in the New Normal Period in the City of Surabaya

Abstract

The Covid-19 pandemic has had a considerable impact on the economy in the city of Surabaya, especially in the fields of Micro, Small, and Medium Enterprises and the creative industry, tourism, and employment. The City of Surabaya. By using SWOT analysis, it can be concluded that although the economic growth of the City of Surabaya during the Covid-19 pandemic has decreased, the economic growth in the City of Surabaya is still positive and always above the national and East Java economic growth and improved the economy after the covid pandemic. These include empowering MSMEs, integrating tourist destinations, both natural tourism, populist-based history, and religion, improving the quality of the workforce to suit the company's needs, and so on.