The Importance of Customer Trust for the Growth of Organic Product Consumption

Abstract

Consumer trust is the main prerequisite for building a market for organic products. The reason is of course because the value offered by organic products is its composition that is free of chemicals, while not all consumers have access to check directly to get the claim. Consumers' trust in organic food will certainly determine their decision to buy organic food. Consumers trust producers who sell organic products through certification. This requires organic food producers to ensure consumers by maintaining product quality so that they produce products that can get organic certificates. This article presents the results of research on how to increase the expectations of consumers to buy organic products.