1. Repository Universitas Jember
  2. LECTURER SCIENTIFIC PUBLICATION (Publikasi Ilmiah)
  3. LSP-Jurnal Ilmiah Dosen
Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/105073
Title: The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision
Authors: AKBAR, Rizqi Maulana I
SULARSO, Raden Andi
INDRANINGRAT, Ketut
Keywords: Price
Ease of Transaction
Information Quality
Safety
Trust
Online Purchase Decision
Issue Date: 2-Mar-2020
Publisher: e-Journal Ekonomi Bisnis dan Akuntansi (eJEBA)
Abstract: This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.
URI: http://repository.unej.ac.id/handle/123456789/105073
Appears in Collections:LSP-Jurnal Ilmiah Dosen

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