The Effect of Trust, Competitive Price, and Application Quality on Repurchase Intention of Online Travel Agent Traveloka

Abstract

Repurchase intention is included in post-purchase behavior, so it becomes an important topic to be investigated. This study aims to determine the effect of trust, competitive prices, and application quality on repurchase intention in Traveloka online travel agents. This study uses an explanatory research approach using multiple linear regression analysis methods. Data sources come from distributing questionnaires online. The sampling method uses purposive sampling with the criteria of respondents being at least 18 years old and having made a purchase of at least one time on the Traveloka mobile application. The sample used was 150 respondents. The results of this study indicate that the variables of trust, competitive prices, and application quality significantly influence the repurchase intention of Traveloka online travel agents