Behaviour on Repurchase Intention in a Moslem Ethnic Store in Indonesia

Please use this identifier to cite or link to this item: https://repository.unej.ac.id/xmlui/handle/123456789/104737

Title:	Behaviour on Repurchase Intention in a Moslem Ethnic Store in Indonesia
Authors:	SUDARYANTO, Sudaryanto HANIM, Anifatul UTARI, Woro
Keywords:	Brand Image Store Atmosphere Repurchase Intention Online promotion MRA Moslem ethnic store
Issue Date:	10-Sep-2020
Publisher:	International Journal of Innovation, Creativity and Change
Abstract:	This study aims to investigate consumer behaviour on repurchase intention in the Basmalah ethnic Moslem store in Indonesia. Researchers used Moderated Regression Analysis (MRA) to analyse the data with the following results; (1) Brand Image is a significant influence on customers’ Repurchase Intention, (2) Store Atmosphere is a significant influence on customers’ Repurchase Intention before employing a moderator, (3) online promotion is not a moderating variable on strengthening the regression model and does not influence customers’ repurchase intention. Research implies that brand image and store atmosphere are essential factors in maintaining and influencing customers’ repurchase intention. Moreover, online promotion does not moderate customer repurchase intention in the Moslem ethnic store in Indonesia
URI:	http://repository.unej.ac.id/handle/123456789/104737
Appears in Collections:	LSP-Jurnal Ilmiah Dosen

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