The Shifting Of Qr Code-Based Payment Method To Improve The Competitive Advantage (Ca) At Bank Jatim Through Tam Model Approach

Abstract

The purpose of the this study is how the impact of shifting cash methods to non cash payment by using a QR Code-based mobile banking application to increase and build a competitive advantage at Bank Jatim Situbondo. Subject of this research is Bank Jatim Situbondo. The analysis of this research is using case study. The finding of this research shows that the existence of a QR Code at Bank Jatim known as Jatim Code can increase competitiveness with other competitors, Stores that have Jatim Code merchants are different from stores that don't have Jatim Code or QR Code, the difference lies in the store's readiness to innovate in the payment system.